YouTube is the king of Royalty

---

A few days ago someone texted me on Twitter and told me that a person close to them is getting paid monthly for the video they posted a very long time ago, the lady was actually so surprised that YouTube pays you for life for putting your intellectual property on the platform.

I laughed because she didn't know I was planning a project and to build a secondary means of income i intended to put this platform on YouTube to see if we could see the business on YouTube as well.

This was all in rough sketch and if it actually works out, then we'd be getting paid for life provided we put out a content at least once in six months.

The barrier to entry

Of course there's the barrier of building a dedicated audience and the watch time that makes monetization possible, but the content we (business associates) intend to put out, we intend to do it in a very unique way which might help us bag a dedicated audience at least within 3 to 6 of constantly putting out contents.

I've been putting in some research of how we can optimize the content to provide value to what people mostly want on YouTube.

So in the past 4 months, I've put in over one full month of research and honestly I don't feel like I've done enough and still need to do at least a full month or two of research. We're trying to leverage the abilities of our associate to build something that can pay for life on YouTube, while it's easier said than done, I'm actually going to be working for hard because let's face it, YouTube is the king when it comes to content royalties.

Platform wants users & retention of audience

Recently X (Twitter) started encouraging creators to post their videos on YouTube and trend/get paid for it.

Unfortunately over 60% of YouTube audience are not verifed, so even if a video trended there's a high chance the owner gets nothing, except they get more verified engagement on their contents.

Also Twitter make money from ads, and this makes a huge chunk of the platforms revenue, but what even makes more of the revenue is the money they get from users that are actually subscribing to premium and premium+ as well.

However only about 1% of the people being paid are actually earning top dollar. Also, the content earnings are only viable for 2 weeks.

It's just like how Hive payout is within a 7 days window. This isn't to compare the two system as Hive is in a different league of it's own, my point is that.

My point is that Twitter actually tries to hold on to more of the dual revenue they get actually which means less money for creators, but the difference is that people without actually content skills or editing abilities can actually make money on X.

YouTube is king

This still doesn't come close to what YouTube offers.

Also if you think the creator opportunity on YouTube is diluted then think again, it's not. It's open to Creators who are willing to offer something extra, something more unique and are going to be putting out raw value as well, and my associates has what it takes.

There's really no harm in dabbling into these waters, it's even worse even you don't try. Imagine earning for a video you posed 10 years ago simply because it became relevant through the search plugin.

This optimization feature makes YouTube the most financially impactful platform for creators. If you're out there with a bit of a unique video content to offer, I'll say give it a try.