Increased integration is how AI companies will become profitable

I just want to say this before getting into the details. AI companies will become profitable with increased integration because how people use AI will evolve significantly with it.

Now, moving forward.

The average person that's come in contact with AI uses it as a search engine with summarization. If not this, they are either generating random images or videos.

Writing code, well, that's not exactly "average person" territory.

It is a little comical when you come to really think about it. This is supposed to be some truly powerful technology, one which the Department of Defense of the United States wants full control over, so badly, but the average person is probably asking it to write a love text, fix grammar error, look up trending stories, or generate media that's bringing lots of AI hate because social media addicts now have to deal with mass-produced AI media.

The reality is humbling. It is somewhat a reminder that most people are clueless about what they'd do with much advanced tech we only see in the movies.

The environment factor

If I have to open an AI chat bot, I already have something I want to do there in mind. This is limitation.

The reason it is a limitation is because I will remain in whatever bubble I've always been in and what I use the AI for will consistently remain within things I'm familiar or at least comfortable with. This is my environment.

If I'm an email marketer, I'll mostly use it for that. If I don't work a job that would generally need scaling with tech on my part, then I'll mostly only ever come to these apps to see what's trending, ask a question because it came up in a conversation and it didn't feel like an inconvenience to do so at the time.

You can see how this is a limitation. I truly don't have a "real" reason to use these apps. It could go away today and I'll be fine. The translation here is that for people like me, AI companies are burning billions for nothing. So they need help.

Integration changes things

Contrary to what people think, integration isn't always about making it convenient for people to access and use things. It is sometimes (if not most times) a forced feature that brings more revenue.

Take the X app for instance. At lot less people know Grok than ChatGPT. But Grok is integrated into the X app and that exposes it to much more people.

Now people can tap a simple icon besides a post on X, and use Grok AI to fact-check a post. The algorithm is now supposedly powered by Grok, and with auto translate enabled on posts, it's possible that's also powered by Grok.

These are all little ways people are interacting or using the same AI they'd normally never download.

Now, all of the above are simple examples of integration. We have to see AI integration move into ways that they are basically one with systems people use every day.

In this way, monetization becomes easier.

The solution is no longer AI, it's the integrated features that enables people do different things, both things they are previously familiar with and new.

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